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Frequently Asked Questions (FAQ)

Got questions? We’ve got answers. You probably have questions—and that’s a good thing. Vertical Fish is more than just an answering service; it’s a 24/7 assistant built to capture leads, serve customers, and keep your business running even when you’re not there.

 

​And if you’d rather talk it through, our 24/7 Sales Agent is ready right now to answer your questions and walk you through the details.

FAQs

Common Questions

What does Vertical Fish actually do?

Vertical Fish creates always-on AI attendants that answer your phones 24/7/365. Instead of sending callers to voicemail, our system has real conversations—answering questions, taking down details, qualifying leads, and even booking appointments. Every caller is greeted, every question is logged, and every opportunity is captured—whether you’re open, closed, or too busy to pick up.

Why not just stick with voicemail?

Voicemail doesn’t generate business—it frustrates customers. People don’t want to “leave a message after the tone”; they want answers right away. Our AI doesn’t just record—it engages. It can explain your services, provide directions, give pricing ranges, and capture leads in a structured way that makes follow-up easy. That means fewer hang-ups, more leads, and a better first impression.

How does Vertical Fish help me get more leads?

Every missed call is a missed opportunity. A customer looking for a service at 8PM or on a Sunday doesn’t want to wait until Monday. With Vertical Fish, those after-hours calls get answered in real time. Our AI gathers contact info, qualifies the lead by asking the right questions, and instantly alerts you by text or email. The result? Your pipeline fills around the clock—even while you sleep.

Does the AI really sound natural?

Yes. We use advanced voice technology that feels like talking to a real assistant. No robotic tones, no awkward pauses. We can even customize the voice, tone, and phrasing to match your brand—whether you want professional and polished, casual and friendly, or anything in between. Most callers won’t realize it’s AI—they’ll just think your business runs a tight ship.

How Does Vertical Fish Ensure Scalability?

Vertical Fish offers scalable AI support for enterprise and multi-location operators through its tiered service structure. This ensures that businesses of varying sizes and complexities can access and implement Vertical Fish's automation solutions seamlessly.

Will I need to change how I run my business?

Not at all. Vertical Fish is designed to fit into what you already do. We integrate with POS, CRM, ERP, scheduling, and other tools so your AI isn’t just answering phones—it’s working inside your existing systems. That means no disruption, no steep learning curve, and no wasted investment.

What if I go over my plan minutes?

Every plan includes a clear allotment of minutes. If your business grows and you go over, you’re simply billed at a transparent per-minute rate. No hidden fees, no confusing add-ons—just predictable pricing. We’ll also notify you as usage increases so you can adjust your plan if needed.

How quickly can I be up and running?

Setup is simple. Once you complete the intake form, we configure your AI, set up your custom voice, connect your phone numbers, and test the call flows. Most businesses are live in a few days. From there, your AI is trained to run nonstop, capturing every opportunity from day one.

What if I need something highly specific to my business?

That’s where we shine. Beyond answering calls, Vertical Fish can:

  • Take reservations or pickup orders for restaurants.

  • Dispatch service calls for contractors.

  • Handle rental inquiries for property managers.

  • Collect intake details for clinics and professional services.

  • Send loyalty messages, review requests, or promotional announcements.

If you can describe it, we can build it. Think of Vertical Fish as the assistant you always wanted—but smarter, faster, and always available.

What industries do you serve?

We support a wide range of industries, including:

  • Automotive (repair shops, dealerships)

  • Restaurants, bars, and cafes

  • Retail shops and boutiques

  • Pet care, grooming, and kennels

  • Contractors and home services (plumbing, HVAC, electrical)

  • Property management and leasing

  • Professional services (legal, dental, financial, consulting)

  • Storage units and warehouses

  • Marketing and sales organizations

If your business receives calls, Vertical Fish can make them count.

How is this different from other “AI answering services”?

​Some companies label basic auto-attendants or voicemail transcription as “AI.” That’s not what we do. Vertical Fish connects real large-language AI with natural voice, memory, and integrations. That means your callers don’t just press buttons—they talk, ask questions, and get real answers. We’re not a glorified voicemail—we’re a real business assistant.

Is my customer data safe?

​Absolutely. Vertical Fish follows strict data protection protocols. Call transcripts, customer notes, and lead information are stored securely, with options to sync directly into your CRM so you maintain full ownership of your data.

What kind of support do I get?

Our team is available by phone, email, and form. Just like our AI, we don’t leave you hanging. If you need updates, new call flows, or additional training for your AI, we’re here to support you.

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