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Organically driven AI tools.

We build smart, human-like automation that works inside your business—answering calls, booking appointments, and following up automatically—so you can sell more, serve better, and finally stop wasting time on repetitive tasks.

Who is Vertical Fish?

Vertical Fish is an AI-driven sales and marketing agency built for real businesses—we're not an AI tech company that sells "out-of-the-box" solutions, we offer a real use-case solution.

We don’t chase trends or push off-the-shelf software. We build custom AI systems that automate your most time-consuming tasks, improve customer service, and help you grow—because we understand business inside and out.

We’ve been in the trenches: running sales teams, answering phones, handling customers, and watching profits slip through the cracks. That’s why our approach isn’t tech-first—it’s results-first.

From your very first setup to full automation, we walk with you—one handhold at a time.  No tech hype. No empty dashboards. Just AI that works.

That’s Vertical Fish.

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Meet "Evan" our Vertical Fish AI bot that works 24/7 to make your business run smoother. Give Evan a call to see how your own Evan Bot could work for your business.

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Everyone’s Talking AI. Here’s Why We’re Different.

We’re not jumping on the AI bandwagon—we helped build the road. With over 30 years of experience serving 45,000+ businesses, we’ve seen what works, what doesn’t, and what owners actually need.

We know business.

Not just code. Not just dashboards. Real business—sales calls, missed leads, burnout, customer churn. We’ve lived it. Our clients have too.

That’s why our AI isn’t just smart—it’s practical.


We design custom automation that fits your workflow, your team, and your bottom line. Because AI isn’t magic. It’s just a smarter way to solve the same problems every business faces.

And yes—the AI brains? They’re all the same.


The BORG is here. But what makes us different is how we train it, shape it, and deploy it—for your business, not some generic model.

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We're AI that gets things done.

You’re not here for another shiny tech tool—you’re here because something’s broken. Missed calls. Lost leads. No-shows. Wasted time. We get it.

 

That’s why our AI doesn’t just sound smart—it works smart. It books appointments, follows up, filters junk calls, and remembers your customers. It shows up 24/7, never takes a break, and actually fixes the things dragging your business down.

Built for small businesses that are tired of wasting time on:

  • Phones ringing non-stop, & not being answered

  • A voicemail full of people to call back

  • Answering the same question over and over again

  • Missed calls

  • No-show appointments

  • Repetitive follow-ups

  • Wasting time on the phone with sales people or scammers

  • Hiring, firing, and training human staff

Vertical Fish handles it all—at a fraction of the cost.

We don’t just talk AI—we fix real business problems.

Contact us today. Let’s build something that gets things done.

Built to Sell, Serve, and Save That’s the Vertical Fish Promise.

At Vertical Fish, our goal is simple: to help your business grow, serve better, and work smarter. Everything we build is rooted in three pillars—Sales, Service, and Savings. We create AI tools that don’t just sound smart—they actually get things done. Our automation eliminates the grind so you can focus on what really matters.

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SELL

Capture every opportunity. From answering calls to following up with leads, our AI works 24/7 to keep revenue flowing—even when your team’s off the clock.

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SERVE

Deliver personalized, consistent customer experiences every time. Our bots remember preferences, respond instantly, and never leave a customer hanging.

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SAVE

Replace repetitive, expensive tasks with smart automation. No sick days. No dropped balls. Just reliable performance that pays for itself.

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More Time for What Matters.

You didn’t start your business to chase voicemails, repeat yourself all day, or burn out handling every little task. You started it to grow, create, and make something meaningful.

With Vertical Fish, your AI assistant takes care of the grind, so you can focus on the big picture: building, scaling, or just breathing.

Whether it means more time with your family, fewer late nights, or finally stepping into your next level—we give you your time back.

Because success isn’t about doing more. It’s about doing what matters.

Let AI handle the busywork. You handle the dream.

Industries We Serve

If You Talk to Customers, We Can Help.

Vertical Fish builds AI that works like a reliable team member for any business that talks to people.

Here are just some of the industries we work with:

  • Dental & Medical Clinics

  • Salons & Spas

  • Contractors & Home Services

  • Restaurants & Takeout

  • Retail Stores

  • Auto Repair & Towing Services

  • Educational Services & Tutors

  • Cleaning Services & Janitorial Companies

  • Solo Entrepreneurs

  • B2B Consultants & Coaches

  • Law Firms & Professional Services

  • Wellness & Fitness Studios

  • Real Estate & Property Management

  • Insurance Agencies

  • Event Planners & Creative Services

Ready to Dive in with Vertical Fish?

Let our AI handle the grind—hire a smart, reliable automation built to grow your business while you sleep.

How to Get Started?

AI-Powered. Human-Guided. Organically Driven.

Even though AI does the heavy lifting, we guide you through every step. From setup to launch, you’re never left wondering what’s next. Vertical Fish blends cutting-edge automation with real human support—so your business grows naturally, without the tech overwhelm.

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Vertical Fish Basic Plan Includes:

  • 24/7 AI Phone Receptionist

  • Call Answering & Smart Routing

  • Missed Call Follow-Up

  • Appointment Scheduling

  • Customer

  • FAQ

  • Handling

  • Memory for Customer Preferences

  • Custom Voice Prompts

  • Lead Capture & Instant Alerts

  • Sales Call & Spam Call Defender

Getting Started
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