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Terms & Conditions

Effective Date: May 16, 2025
Company: Vertical Fish LLC
Address: 35 West Broadway, Suite 501, Salt Lake City, Utah 84101
Website: www.verticalfish.ai

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1. Acceptance of Terms

By accessing or using any services provided by Vertical Fish LLC (“Vertical Fish,” “we,” “our,” or “us”), including but not limited to our website, software, mobile interfaces, APIs, AI chatbots, and voice automation tools (collectively, the “Services”), you agree to be legally bound by these Terms and Conditions (“Terms”). If you do not accept these Terms in full, you may not use the Services.

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2. Modification of Terms

Vertical Fish reserves the right to modify these Terms at any time, effective upon posting to our website. Your continued use of the Services after changes constitutes acceptance of the revised Terms.

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3. Use of Services

You agree to use the Services for lawful, authorized purposes only. Prohibited uses include:

  • Attempting to reverse-engineer, scrape, or clone any part of the platform or AI systems

  • Engaging in abusive, harmful, or deceptive conduct via AI tools

  • Using AI or automation to misrepresent identity, impersonate others, or manipulate behavior

  • Uploading malware or code intended to disrupt or damage systems

  • Breaching the intellectual property or data rights of any party
     

4. User Accounts

Where applicable, you must register for an account using accurate and current information. You are solely responsible for maintaining the confidentiality of your credentials and for all activity under your account.

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5. AI-Specific Terms of Use

Vertical Fish’s AI systems—including chatbots, voice agents, and automation engines—rely on language models and rule-based automations. By using these systems, you agree that:

  • AI outputs may be imprecise or inaccurate. You are responsible for reviewing AI responses before acting upon them.

  • AI is not a substitute for professional judgment. No information provided by Vertical Fish AI agents should be interpreted as legal, medical, or financial advice.

  • Training and data improvement: We may use anonymized interaction data to refine and improve AI performance. You may request a data exclusion under applicable law or by enterprise agreement.

  • No use for illegal or harmful purposes: You may not use the AI to generate false claims, deepfakes, illegal content, unauthorized surveillance, or discriminatory output.

  • Transparency requirement: If you integrate Vertical Fish AI with consumer-facing platforms, you must disclose that interactions are handled by AI.

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6. Payments and Billing

You agree to pay all applicable fees for services rendered. Payment terms may include one-time setup fees, monthly subscriptions, and per-interaction pricing. All payments are non-refundable unless expressly stated otherwise. We reserve the right to suspend services for late or declined payments.

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7. Data Privacy and Compliance

Your use of the Services is subject to our [Privacy Policy]. We comply with applicable U.S. and international laws, including:

  • GDPR (EU): You have rights to access, correct, delete, and restrict use of your personal data.

  • CCPA / CPRA (California): You have the right to know what data we collect, opt out of its sale (we don’t sell), and request deletion.

  • HIPAA (U.S. Health Data): Where our services interact with protected health information (PHI), we maintain strict access controls, encryption, and Business Associate Agreement (BAA) compliance.

  • PCI DSS (Payments): We do not store payment card details on our servers. Payments are processed through PCI-certified gateways.

  • TCPA (Telephony): We only use automated calling/texting systems in accordance with express prior consent and opt-out requirements.
     

8. Service Availability

We aim for 99.9% uptime, but cannot guarantee uninterrupted access. Services may be suspended for maintenance, upgrades, outages, or circumstances beyond our control. We are not responsible for loss or damages arising from such interruptions.

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9. Intellectual Property

All intellectual property, including software, UI designs, AI agents, and related documentation, are the exclusive property of Vertical Fish LLC. No license is granted unless explicitly provided. You may not copy, alter, or distribute any component without written permission.

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10. Disclaimers

All services are provided “as is” and “as available.” We disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, accuracy of AI responses, or uninterrupted service.

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11. Limitation of Liability

To the maximum extent permitted by law, Vertical Fish LLC shall not be liable for indirect, incidental, special, or consequential damages—including loss of data, business interruption, or reputational harm. Our total liability under any claim shall not exceed the amount you paid us in the previous 12 months.

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12. Indemnification

You agree to defend, indemnify, and hold harmless Vertical Fish LLC, its officers, employees, and affiliates from any claims, damages, or expenses arising from your misuse of the Services, violation of these Terms, or breach of applicable law.

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13. Termination

We may terminate or suspend your access to the Services at any time, with or without notice, for conduct that we believe violates these Terms or threatens our systems, users, or partners. Upon termination, all rights granted to you will immediately cease.

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14. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Utah, without regard to conflicts of law principles. Any dispute arising from these Terms shall be brought exclusively in the state or federal courts located in Salt Lake County, Utah.

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15. Contact

If you have any questions about these Terms, or need to report a violation, please contact:

Vertical Fish Legal Department
📫 35 West Broadway, Suite 501, Salt Lake City, Utah 84101
📧 legal@verticalfish.ai

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